Privacy concerns around Amazon’s Ring

“A home security product upscaled and diversified into law enforcement and integrated with facial recognition software brings with it some serious privacy concerns.”

What is the Ring?

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The Ring is Amazon’s bestselling smart security device product line. The most notable of which is the Ring doorbell which allows users to monitor movement by their front doors, video and receive mobile notifications whenever someone presses the doorbell. Users can also benefit from an App which is installed on their mobile, monitors local news and allows social media style sharing with other Ring users.

Ring additionally offers security services, cross-selling into the wider security service market.

Ring and law enforcement  

Recent controversy was sparked when it was found that the Ring in partnering with over 400 police departments in the United States. The extent of the Ring’s collaborative efforts extend to targeting ad words to users encouraging that they share live video feed footage with law enforcement. This in and of itself is a significant extension in police surveillance meriting further legislative scrutiny.

However, pair this with the fact that the Ring may integrate and encourage the use of the Amazon’s Rekognition facial recognition software product and the companies dubbing of the service as “the new neighborhood watch”- it becomes all the more disconcerting.

It is well-established that people’s likeness is considered personal data and that the recording of individuals without their consent is potentially invasive. There are also civil liberties concerns regarding the police acquiring these live video feeds for their own use.

This has drawn the attention of the Senator for Massachusetts, Edward Markey, who recently published a letter sent to Amazons CEO Jeffery Bezos, highlighting civil liberties concerns with the Ring. This highlights issues previously raised in the United Kingdom in relation to the use of facial recognition software; its potential to racially profile individuals. Whilst this was considered by the Administrative Court to be too an intangible argument lacking sufficient supporting data, further scrutiny would be most welcome.

And it looks like further scrutiny seems forthcoming. In his letter Senator Markey highlights 10 key concerns around the Ring system, demanding a response from the Amazon CEO by 26 September 2019. We highly recommend readers consider the letter in its entirety here.

Voice command data and privacy protection, Part II- Apple’s Siri

Apple recently released a statement on its development of automated assistant Siri’s privacy protections. The result is a move towards doing everything right in safeguarding consumer privacy. When compared to Amazon’s protections for its Alexa service market shifts and best practice become clear, making for better adherence to the seven data protection principles underpinning the GDPR.
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